Ruth Sego
Today's Expert
Ruth Sego
Topic: Media monitoring
Ruth Sego is an Information Officer at UNEP headquarters in Nairobi. Since 2012, she has worked with the News and Media Unit where her primary responsibilities include data management, media analytics...
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Number of questions: [2]
Posted on 19/08/2014 15:20:03
How can one mobilize the UNEP Media Unit to highlight the impact of electronic e-waste in the English-speaking Caribbean?
Donovan McLaren (from Jamaica)
Dear Donovan,

Thank you for your question.

The UNEP News and Media unit welcomes citizen initiatives and always endeavors to support communities in highlighting key issues of environmental concern globally.

The Media Unit supports various UNEP programs dedicated to addressing the growing problem of electrical and electronic equipment waste streams.
For more information, please visit: http://www.unep.org/resourceefficiency/Home/Business/SectoralActivities/ICT/EWaste/tabid/78950/Default.aspx

We are always happy to hear from you. You can get in touch with us directly by emailing
unepnewsdesk@unep.org.

Posted on 19/08/2014 09:00:04
What is the best method of media monitoring globally?
Rahab (from Kenya)
Dear Rahab,

Thank you for your question and your interest in the work of the UN Environment Programme.

Comprehensive media monitoring should ideally include all aspects of print, broadcast and online monitoring.

For practical purposes, media monitoring experts are increasingly moving away from traditional news clipping services and now focus on online media monitoring. Online media monitoring has numerous advantages: It offers coverage in real-time and analysis and reports on the success and impact of media campaigns can be generated within a short period of time.

Online media monitoring also spans across wide geographic area and can also track
broadcast material and social media conversations.

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