What Future for Sustainable Development? Thu, Mar 1, 2012

New Project Seeks to Accelerate Pace and Scale of Change

London, March 1, 2012 - The Regeneration Project, a joint initiative from GlobeScan and

SustainAbility, launches today with the first of The Ray Anderson Memorial Interviews, a weekly

series of videos featuring the most notable sustainable development pioneers from the past

few decades. Building on these pioneer insights, the project will assess progress on sustainable

development to date and help chart a course to a more sustainable future.

2012 marks the 20th anniversary of the Rio Earth Summit and the 25th anniversary of the Brundtland Report, Our Common Future, which together elevated the concept of sustainable

development on the global policy agenda. The Regeneration Project over the course of the year

will bring together a wide range of leaders and influencers to determine how best to bring new

energy and focus to the agenda.

Made possible by the generous support of presenting sponsor SC Johnson, sponsor DuPont

and in partnership with Guardian Sustainable Business, this joint initiative by GlobeScan and

SustainAbility - both celebrating their own 25th anniversaries this year - will particularly focus

on the role that the private sector can take to fundamentally reshape - and make more

sustainable - our society and economy.

"SC Johnson believes that the private sector has an important role to play in making the world a

better place," said Kelly M. Semrau, SC Johnson Chief Sustainability Officer. "The Regeneration

Project is an excellent opportunity to bring influencers and business together to create a roadmap for sustainability leadership that is essential to the future."

Also launched today is the first in a series of The Regeneration Project white papers - Unfinished Business: Perspectives from the Sustainable Development Frontier. Over the course of 2012, we will undertake a series of surveys - of experts, influencers and the general public - and will host a number of live events, to further inform the debate and catalyze new approaches to sustainable business.

"The Regeneration Project is just the type of channel to spur dialogue and collaboration among

industry, NGOs, academia, policymakers and other thought leaders to solve some of the world's most

pressing challenges," said Linda Fisher, DuPont Vice President and Chief Sustainability Officer.

"DuPont is proud to be part of the conversation to find innovative solutions that can deliver

sustainable growth now and in the future."

To view the first of the Ray Anderson Memorial Interviews, please visit: http://www.guardian.co.uk/sustainable-business/regeneration

In addition to presenting sponsor SC Johnson, sponsor DuPont and media sponsor GSB, The

Regeneration Project is delighted to have the support of Globe; the International Council on

Mining and Metals; National Geographic; Net Impact; Report Comunicação: Starbucks; Sustain

our Africa; Sustainable Life Media; UNEP; the World Bank; and the World Business Council for

Sustainable Development.

To download the first white paper and for further information on how to get involved in the

project, please visit:

www.theregenerationproject.com or follow @regenproj on Twitter.


GlobeScan SustainAbility

Robin Miller Geoff Kendall

+1 902 229 8479 +44 (0)207 269 6900

robin.miller@globescan.com geoff.kendall@sustainability.com

GlobeScan delivers evidence, insights and ideas that build value for clients through stronger

stakeholder relationships. Uniquely placed at the nexus of reputation, brand and sustainability, GlobeScan combines rigorous research with creative and challenging thinking to instill trust, drive engagement and inspire innovation within, around and beyond our clients' organizations.


SustainAbility is a think-tank and strategic advisory firm working to inspire transformative

business leadership on the sustainability agenda. Established in 1987, SustainAbility delivers illuminating foresight and actionable insight on sustainable development trends and issues.


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