One
of the contrasts between the 1992 Earth Summit and WSSD was the
greater participation of the private sector in forging partnerships
and influencing policy. This reflects the recognition among governments
and multilateral institutions, as well as by business itself,
that the private sector has a crucial role to play in sustainable
development. With its history of innovation the private sector
can find solutions to many of the development issues that need
to be faced over the coming decades, for instance by finding new
approaches to supplying sanitation, fresh water, and clean, affordable
energy.
UNEP’s strong relationships with industry are helping to
incorporate environmentally responsible thinking throughout the
sector. Examples include the Tour Operators Initiative for sustainable
tourism, the Global e-Sustainability Initiative involving key
telecommunications companies, a wide range of cleaner production
initiatives, the Partnership for Clean Fuels and Vehicles, and
a growing portfolio of projects to promote financing for sustainable
development. Private sector operations are increasingly realizing
that social and environmental responsibility can provide both
short and long-term rewards, and that ignoring the triple bottom
line of sustainable development will ultimately be detrimental
to their own business. That is why companies are signing up to
programmes such as the United Nations Secretary-General’s
Global Compact and UNEP’s Global Reporting Initiative.
Attention to the bottom line also drives the UNEP Finance Initiatives
(FI), which are helping raise awareness worldwide of the financial—as
well as societal—costs of failing to tackle global climate
change. Combined with UNEP’s authoritative assessments like
GEO and the IPCC Assessment Reports, programmes like the FI are
not only helping encourage governmental commitment to the Kyoto
Protocol, but are promoting investment in clean and renewable
energy by financial institutions and other investors.