NOWPAP representative attended the Eco-life Act meeting and delivered a congratulatory speech on 19 June 2011 in Toyama. The Eco-life Act campaign in Toyama started in 2007, encouraging ordinary citizens to take environmental friendly actions during their daily life. NOWPAP has been involved in the campaign through participating in the annual meetings where outstanding individuals were awarded by the governor of Toyama Prefecture for their excellent performance in practicing eco-life.