Toolkits, manuals and guides

Guidelines for Marketing Community Based Tourism Products

Guidelines for Marketing Community Based Tourism Products

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The objective of this toolkit is to engage Community Based Tour Operators, Tour Operators and county officials in the development of marketing strategies that can help bringing CBT-developed products and services to the market. The toolkit completes the training on business modelling and innovation development developed by SUS-TOUR partners and builds up on the concepts and tools already introduced in the training workbook.