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I am the president of Asociación Sumando Impactos El Salvador, country leader for Let´s do it El Salvador and the coordinator for Latin América & Caribbean for Let’s do it World. I started my environmental commitment studying letters, communication science and cinema. I participated in social education projects where I identified the necessity to protect natural resources to guarantee human survival on this planet. I have experience in marketing and project management with studies in governance of land affairs, climate change, mitigation and adaptation.
Alejandra Isabel Rivera Santos - Salvadoran, Latin America and the Caribbean
2020 Winner | Environmental activist | Salvadoran
Sumando Impactos por Los Cobanos is a project which targets a natural protected area with the only coral reef in El Salvador. It centers on community cohesion and a shared vision to achieve sustainable development. The project is based on the integrated management of solid waste and on the conservation of natural resources in the short, medium and long term, with a holistic approach to human development, strengthening of social skills, upskilling for ecotourism and environmental management. The aim is to promote the sustainable management of natural resources in this sensitive area to both promote sustainable economic growth and prosperity for its inhabitants while preserving its unique ecosystem. Over the last 18 months we worked with the local community to build a unique local brand identity along with a communication strategy to support environmental behaviour change. We installed a waste segregation system and improved ecotourism potential through ecosystem conservation. This has only been made possible by the integration of a permanent, multidisciplinary and engaged team, working on the continued alliance with local government, the private sector, central government and civil society.
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NOTE: This content was shared online for the 2019 cycle of the Young Champions of the Earth programme and has not been updated. This listing does not constitute any endorsement by nor status with the UN Environment Programme.
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Young Champions of the Earth is a forward-looking prize designed to breathe life into the ambitions of brilliant young environmentalists.