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2012Grassroots Initiative

Samson Parashina

Kenya

Samson Parashina, a Maasai warrior, son of a local chief and respected safari guide, has shown amazing commitment to developing sustainable green economy models for Kenya’s Kuku Group Ranch, land communally owned by the Maasai community.

Parashina started as a waiter at an ecotourism lodge, but swiftly rose to become the President of…

The Champions of the Earth award, the UN’s highest environmental honour, recognizes outstanding leaders from government, civil society and the private sector whose actions have a transformative impact on the environment.

#EarthChamps