Fairtrade certification is the world’s leading ethical and sustainability certification system for agriculture, benefiting farming communities and micro-, small and medium-sized enterprises. The Fairtrade model of Fairtrade International directly and indirectly contributes to inclusive and green economic growth, leading to decent work, poverty reduction and – in the South African context – addressing the legacies of apartheid, including persistent social inequality and economic exclusion.
This project will promote environmentally and socially responsible consumption and production as a means of generating green and inclusive economic growth, creating decent working conditions, encouraging sustainable agriculture and trade and ultimately reducing poverty in South Africa.