Ellen MacArthur was only 24 when she secured a place in the history books by becoming the youngest person to sail solo around the world in 2001. Four years later, she broke the record for the fastest solo circumnavigation of the globe, taking just over 71 days to complete the voyage.

Her account of battling squally gales, skirting icebergs and narrowly avoiding a collision with a whale enthralled millions. The mental and physical exertion of sailing, the freedom of the high seas, the thrill of being immersed in the breathtaking power and beauty of the ocean were all MacArthur ever dreamed of. 

Then, at the peak of her career, she retired from competitive sailing and changed course entirely. 

Time spent alone at sea, surviving on limited supplies of food, water and fuel, had given MacArthur an acute awareness of what it meant to live with finite means. She saw a parallel with humanity, which was consuming beyond what the Earth could provide. 

“You cannot use up finite resources in a world with a growing population. It just cannot work,” MacArthur told the United Nations Environment Programme (UNEP). “We need to rethink and redesign our entire economic model.”  

In 2010, the trailblazer set up the Ellen MacArthur Foundation to rally support for a more circular global economy focused on eliminating waste and pollution – including from plastics –promoting the reuse of products and materials, and regenerating nature. 

For its efforts, the Ellen MacArthur Foundation has been named 2023 Champion of the Earth for Inspiration and Action, one of the United Nations’ highest environmental honours.

“We need a systemic transformation to address the plastic pollution crisis,” said Inger Andersen, Executive Director of UNEP. “The Ellen MacArthur Foundation has been instrumental in engaging businesses and decision makers, enabling large-scale solutions that can steer us toward a future unblighted by plastic pollution.”

From a straight line to a circle 
Since the launch of its first report in 2012 at the World Economic Forum gathering in Davos, Switzerland, the foundation has radically shifted the discourse of some of the most powerful global corporations and helped governments understand the changes needed to create more sustainable economies. 

It has spearheaded global initiatives on plastics, fashion and food, while creating a network of business leaders, policymakers and academics to pilot sustainable practices. This year, it launched the Circular Startup Index, a public database featuring more than 500 start-ups accelerating the transition to a circular economy. The foundation has also helped to develop the curriculum for the first-ever Master of Business Administration focused on this model.

Today, 430 million tonnes of plastic are produced every year, two-thirds of which quickly becomes waste. Plastic pollution causes between US$300 billion and US$600 billion a year in social and economic costs and has precipitated what has been called an environmental catastrophe by UN Secretary-General António Guterres.

When the Ellen MacArthur Foundation was launched in 2010, few were talking about plastic pollution.

In 2016, the foundation produced the first big global study on plastic packaging. Its findings, which immediately captured headlines around the world, were a wake-up call. The report concluded that most plastic packaging is used only once and that 95 per cent of the value of plastic packaging material, worth a staggering US$80 billion to US$120 billion annually, is lost to the economy.

A follow-up report in 2017 showed that, without fundamental redesign and innovation, about 30 per cent of plastic packaging will never be reused or recycled.

“Plastics are very high volume, low value. They are the ultimate linear economy example,” MacArthur said. “If we really want to shift from a linear to circular economy, then this is a really good place to start.”

By 2040, a shift to a lifecycle approach could reduce the volume of plastics entering the environment by over 80 per cent, slash virgin plastic production by 55 per cent and reduce greenhouse gas emissions by 25 per cent. Redesigning how humanity produces, uses, recovers and disposes of plastic could also save US$4.5 trillion by 2040.

In collaboration with UNEP, the Ellen MacArthur Foundation leads the New Plastics Economy; Global Commitment. It unites more than 1,000 organizations – including consumer goods giants such as H&M, PepsiCo and the Coca-Cola Company – as well as governments representing 1 billion people behind a common vision to stop plastic from becoming waste.

Lessons and data from the Global Commitment offer valuable insights as negotiators push for an international legally binding instrument to end plastic pollution by 2024.

A third round of negotiations on the instrument’s draft document is due to start in Nairobi on 13 November. Observers say the final instrument could be the most significant multilateral environmental pact since the 2015 Paris Agreement on climate change. 

For the Ellen MacArthur Foundation, the deal must prioritize the shift from single-use to reusable plastic products.

Discussing the future, MacArthur hopes that the lifecycle approach will one day be so normal that the foundation will no longer be needed.

“One thing that ocean racing and record-breaking teaches you is the importance of the goal,” MacArthur said. “You have to be driven, and you have to understand exactly where you're trying to get. I see the circular economy as an opportunity. It's such a fantastic place to get to.”

About the UNEP Champions of the Earth

UNEP’s Champions of the Earth honours individuals, groups and organizations whose actions have a transformative impact on the environment. The annual Champions of the Earth award is the UN’s highest environmental honour. #EarthChamps

About the #BeatPollution campaign

To fight the pervasive impact of pollution on society, UNEP launched #BeatPollution, a strategy for rapid, large-scale and coordinated action against air, land and water pollution. The strategy highlights the impact of pollution on climate change, nature and biodiversity loss, and human health. Through science-based messaging, the campaign showcases how transitioning to a pollution-free planet is vital for future generations.