The media has a critical role to play in providing accurate and relevant information that will urge the public to prevent AMR and use of antimicrobials responsibly.
The Quadripartite is now launching ‘Antimicrobial resistance media engagement toolkit’ to facilitate media engagement on AMR.
Developed through a consultative process, this toolkit is meant to be used by any organization, which aims to strengthen engagement of legacy media on AMR. It has several tools to ‘unpack’ AMR for media professionals and gives access to multiple strategies and templates to improve coverage of AMR.
This webinar hosted by the Quadripartite introduced the toolkit and provided a space for partners to discuss and share experiences and perspectives on effective AMR communications, particularly leading up to the UN high level meeting on AMR in September 2024 and beyond.
