The Sustainable Fashion Communication Playbook is a guide for consumer-facing communicators in the global fashion industry to align efforts to sustainability targets. It highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.
Published jointly by UNEP and UN Climate Change, it shows communicators how to take action through:
1) countering misinformation,
2) reducing messages perpetuating overconsumption,
3) redirecting aspiration to more sustainable lifestyles, and
4) empowering consumers to demand greater action from businesses and policymakers.
UNEP hosted a webinar for university students currently studying relevant courses to learn more about how to adopt and integrate the framework of the Playbook.
This provided participants with a deep dive into the principles of sustainable fashion communication, as well as relevant case studies, giving them practical insights to use in their project work and to take to future employment opportunities.
The webinar was hosted by Rachel Arthur, UNEP’s sustainable fashion advocacy lead, and lead author of the Playbook.
When: June 18th at 1:30 p.m. CEST
Watch the recording:
