Playing for the Planet Alliance’s 2022 Annual Impact Report reveals strong progress on decarbonization from studios, a survey of nearly 400,000 gamers showing that players want studios to do more with activations in games potentially reaching up to 630 million gamers.
Facilitated by the UN Environment Programme (UNEP), the Playing for the Planet Alliance was launched in 2019 and includes major studios including Sony Playstation, Microsoft Xbox, Supercell, Ubisoft and Unity with 6 more studios joining the initiative in 2022 including the Pan African Gaming Group, Humble Bundle, Gameloft, Gamigo, Ohbibi and Sumo Group.