In Ethiopia, the lack of information and public awareness is one of the main challenges for the uptake of sustainable consumption and production practices in the country. Consumers and producers lack information on the opportunities for and benefits of switching to green, as well as the capacity to make such a switch. There is a need to create awareness among all stakeholders and to build their capacity for sustainable consumption and production. In addition, micro-, small and medium-sized enterprises (MSMEs) have the potential to generate better incomes and jobs through green business practices, but they lack information and access to finance. Enabling MSMEs to exchange knowledge and best practices will go a long way in supporting their adoption of sustainable consumption and production practices.
The SWITCH Africa Green networking facility offers activities that allow stakeholders in the country to communicate and share experiences and best practices and that allow for the knowledge gained from project implementation to be distilled for application in upscaling and replication and the relevant policies to be taken up by a wide range of government actors.