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The selected entrepreneurs will attend an online bootcamp to build their knowledge and skills in sustainability, communications, carbon footprinting and business planning. The bootcamp will also build a support network between likeminded entrepreneurs.

 

https://www.youtube.com/embed/t2_5ePUzffY

 

The bootcamp will also be available, free, to you! Join us to learn more about the following topics:

 

  • Business skills and entrepreneurship. Idea formulation and validation, Pitch decks, Business plan preparation, financial projections, team development, ideal team mix and size, Legal and finance, accounting, profit and loss, balance sheets, cashflow, financial statements, term sheets, pitching to investors, key parameters, scaling up and leadership.
  • Sustainability. Low carbon lifestyles, the psychology of consumption patterns, gender mainstreaming, inclusive business, sustainability policy.
  • Carbon footprinting. Establishing your life cycle inventory, using carbon intensity characterisation factors, reporting on carbon footprints.
  • Communication and marketing. Branding, digital marketing, design.

 

Agenda

Welcome to the UNEP Asia Pacific Low Carbon Lifestyles Challenge online bootcamp! We are looking forward to start working together to help entrepreneurs build back better for an economy that works for people and planet. Entrepreneurs joining this bootcamp will learn how to strengthen their businesses and bring their vision for a green recovery from COVID-19 to reality.

Over the course of the program, participants will learn from experts in startup growth, pitching to investors, carbon footprinting and sustainability. The program provides a great opportunity to network with other entrepreneurs in sustainability.

For the winning startups participating in the full program, the combination of webinars and one-to-one sessions are aimed at developing an investor deck, measuring your impact and improving your pitch. In order to make the program as productive as possible, we ask that startups come prepared with their investor deck and pitch deck, so that they have a starting point that can be further developed and refined as needed over the course of the program.

 

Week 1

Webinar: Tuesday 19 May, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

Missed it? Watch the video here.

What’s your story?

In this session, we will introduce the program and move straight into a speed pitch round to hear the 3 minute pitches from 9 selected startups. Online voting will help to provide feedback to pitchers. At the end of the bootcamp, the pitches will be repeated. The winner will be the one with the greatest increase in score!

Webinar

  • Overview of bootcamp

  • 9 x 3-minute pitches

  • Statements from partners

 

Pre-reading

Prepwork

  • Develop your 3-minute slide deck

  • Complete this MADLIB: My company [company name], is developing [a defined offering] to help [a defined target audience], [solve this problem], [with this secret sauce].

Week 2

Webinar: Tuesday 26 May, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

How are you green and inclusive?

This week we will learn about sustainability from three angles: low-carbon living, gender mainstreaming and inclusive businesses that engage the bottom of the pyramid responsibly.

Webinar

  • Low carbon lifestyles and circular economy

  • Gender mainstreaming

  • Inclusive business

 

Pre-reading

Prepwork

  • Prepare one sentence on how your startup enables a low-carbon lifestyle

  • Undertake a streamlined gender analysis

Week 3

Webinar: Tuesday 2 June, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

Show me the money!

Some startups can grow organically from sales. But scaling rapidly usually means you need to attract investment so you can afford inventory, marketing and other investments you need to grow. This week, we will learn about the types of investors (Angel, VC, Family Offices, Impact Funds, Philanthropies) out there. But money doesn’t come easily – to convince investors, you’ll need to be clear about what your product is and you will need to know your key parameters, including your market size.

 

Webinar

  • Types of investors

  • Secret sauce

  • Recipe for growth

  • Traction

  • Estimating markets

  • TAM/SOM/SAM

Group sessions (closed)

  • Product refinement

  • Key parameters

 

Pre-reading

Prepwork

  • Prepare your TAM/SOM/SAM

Post-work

  • Submit revised working of your TAM/SOM/SAM

Week 4

Webinar: Tuesday 9 June, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

What could go wrong?

Well, many things. This week, we will learn about leadership pitfalls leading to startup failure. If you are a founder, this session is a must.

 

Webinar

  • Leadership pitfalls (60 minutes incl Q and A)

 

What is Design Thinking?

We will take a deep dive into design thinking to help you evolve your business and brand strategy. Learn about research & benchmarking your product, conducting a SWOT, outlining your brand aspirations, and putting yourself in the shoes of your stakeholders and communities.

 

Webinar

  • Design thinking (60 minutes incl Q and A)

 

 

Week 5

Webinar: Tuesday 16 June, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

Do you really know your business?

Now you know what your product is, you know the market, and you know a little about investors and what they want to know. This week, we will get into the details of preparing your business plan and financial projects.

 

Do you know your sector?

Leading companies in plastics, energy and mobility will take the lead, sharing insights into trends in each sector that entrepreneurs should be aware of.

Webinar

  • Business Plan Preparation, Financial Projections.

  • The basics of project finance

 

Pre-reading

Prepwork

  • Dust off and tidy up your business plan and financial data

Post-work

  • Prepare 18-month business plan
     

Week 6

Webinar: Tuesday 23 June, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

How do you pitch to an investor?

There are two types of pitches – one is the three-minute pitch that tells the story of the business and impact in a way that engages people emotionally. The second one is the investor pitch – it contains not only your compelling business story, it also backs it up with a range of business details presented cleanly, clearly and beautifully. This week we will take a deep dive into perfecting your pitch.

Webinar

  • Pitch deck basic

  • Pitch communication

 

Pre-reading

Post-work

  • Three minute pitch

  • Investor pitch

Week 7

Webinar: Tuesday 30 June, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

Who should be in your team?

You had a great idea, and to take it to the next level, you need the right talent. The quality of the team is often one of the top reasons why an investor will or won’t invest. Who is the hipster, the hustler, the hacker in your team? In this session we will work through team development, ideal team mix and size.

 

Webinar

  • Team design

 

Pre-reading

Prepwork

  • List out the existing roles in your team and outline where you think there are gaps

How can I apply Design Thinking?

This session revisits the topic of design thinking from an applied perspective. We start by looking at value creation and execution, and most to branding, communications and marketing strategies.

Principles of good design – good design is not only beautiful, it is empathetic, functional, aspirational and above all it solves problems. Green products and services have a history of neglecting good design, and resting on their green credentials. This session, and the group sessions, will outline how to elevate your product’s design.
 

Webinar

  • Developing Personality & Positioning

  • Values and Ethos

  • Overall Brand and Design 360 Execution

  • Roadmaps and Milestones

Pre-reading

  • TBC

Week 8

Webinar: Tuesday 7 July, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

How green do you measure up?

Many startups make claims about their green credentials and its no wonder. It can drive sales, attract investment and make you feel good about your business. But without transparent quantification, you won’t know if your business really creates positive impacts, and it could damage your reputation down the track. In this session, you will learn the fundamentals of carbon accounting to calculate your carbon footprint.

Webinar

  • Life cycle assessment

  • Carbon footprinting

 

 

Prepwork

  • List all your expenditures on Energy, Water, Materials, and describe how your product will be used and disposed of.

Pre-reading

Week 9

Webinar: Tuesday 14 July, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

What is your digital marketing strategy?

These days – especially due to Covid 19 – it’s essential to develop and implement a digital marketing strategy. Learn the tricks to planning, rolling out and monitoring your digital marketing strategy.

 

 

Webinar

  • Digital marketing

Group sessions (closed)

  • Digital marketing

 

Pre-reading

  • TBC

Prework

  • Digital assets - #followers, likes, reach etc

 

What are the terms?

When you attract investment, an investor will send you a terms sheet. This document outlines the deal – what they will give you, and what you will give in return. This session will demystify the term sheet, including the standard term sheet elements, clauses and rules.

Webinar

  • Term sheet elements, clauses and rules

Pre-reading

 

Week 10

Webinar: Tuesday 21 July, 2020 at 11:00 a.m. (Delhi), 12:30 p.m. (Bangkok)

Hey now, don’t dream its over!

In this session, we revisit the week one pitches to see how they have changed. Online voting will help to provide feedback to pitchers. The winner will be the one with the greatest increase in score from week 1!

Webinar

  • Re-pitching

  • Reflection on the bootcamp