Co-published by UNEP and UN Climate Change, the playbook provides a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets.
It shows how fashion communicators –marketers, brand managers, image-makers, media, influencers and beyond– can help advance towards the Paris Agreement and Sustainable Development Goals through:
1) Countering misinformation
2) Reducing messages perpetuating overconsumption
3) Redirecting aspiration to more sustainable lifestyles
4) Empowering consumers to demand greater action from businesses and policymakers
The Playbook is broken down into different levels for action, detailed with practical guidance, including globally-relevant advice on implementation, alongside best practice case studies for inspiration and replication across different forms of media and messaging.
