The Little Book of Green Nudges is a quick guide to reducing your campus' environmental impact through behavioural change in the form of a concise and user-friendly publication. It summarises the evidence around what nudges work best while seeking to encourage more sustainable practices among students and staff across several behavioural categories. It also provides simple guidance on how to implement and evaluate behavioural interventions in a variety of contexts.
What is nudging? When a university provides easy bicycle parking and repair stations, it nudges students to bike to campus. When a university makes plant-based food the default dish, it nudges students towards environment-friendly diets. These “green nudges” are positive and gentle persuasions to influence behaviours on campus and to instil environmental values that can last a lifetime.
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